Promoting a Book

by Marsha Ward

Since I received 12 cartons/packages full of my novels--Trail of Storms, The Man from Shenandoah, and Ride to Raton--this week, I'm keenly interested in moving them out of my 740-square-foot trailer.

What am I doing to help that happen?

First of all, I've let the entire contents of my email address book know that autographed copies of my new book are now available. This includes numerous Yahoo groups.

I'm letting my social networks know, as well. Events kind of snuck up on me, so I didn't have all of those in place previously, but now I've joined Goodreads, and Twitter is in the works for later today.

I'm sending out review copies of Trail of Storms. Conventional wisdom says you have to get reviews out before your novel is published. Indeed, many review sites won't take a book that has already been published. However, ARCs don't come with the iUniverse process. There are sites that will do reviews on already-published books. Since my book doesn't depend on a limited bookstore shelflife, I can get reviews from here on out for continued sales.

I'm planning a blog tour to publicize my new novel. If you want to be involved, please contact me here.

I've posted a book trailer on YouTube.com. I know of at least one book sale that will come from that.

I'm attending an obscene number of conferences and conventions this year, books in tow.

I hand out business cards to everyone I meet. These are specially prepared, with my novel's cover and information on how to obtain it. I print them from my computer.

I update my website and blog frequently.

I carry books with me wherever I go.

I hope it helps! =)