Next, I had a solo book signing yesterday at the local library. It was four hours of fun talking to folks, checking my email, tweeting a bit, and selling a few books. Am I disappointed that the book sales were in the single digits?NO!
Many authors mistakenly think book signings are about selling loads of books. Wrong. Book signings are about making contacts, sharing smiles, building friendships, directing people to the restroom, and getting to know the personnel in the location--in this case, librarians. They are about networking, building your brand, and reaching out to people to encourage them to read.
Too many people these days don't, you know. Read, that is. Too many other activities whirl them away in this fast-paced life of ours. They don't have time to sit down and relish living another life, perhaps another time, within the pages of a book.
That's really too bad, very sad. Humans need the recharging time, the relaxation and getting outside their own troubles for a while. I recommend reading for that respite.
Next time you see an author at a book signing, share a smile with them, even if you don't buy their book. They may not yet know that you can be friends for that brief moment, that they can enjoy the process of getting their name and their books known.
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