1,000 True Fans

by Marsha Ward

In my perusal of Twitter links, I ran across a reference to 1,000 True Friends, and decided to find out where it came from and what it could mean for me.

I tracked it down to an original post called "1,000 True Fans" on The Technium, written by Kevin Kelly, an "original thinker," blogger, and technology writer. I'm sure he is many other things, as we all are, but let's just call him what I already have, for the sack of brevity.

Kelly asserts that a creator--such as an artist, musician, or author, among others who create works of art--needs to acquire and maintain only 1,000 True Fans to make a living.

He defines a True Fan as one who will purchase anything and everything you produce. If your 1,000 True Fans each spend an average of $100 a year on your work, your income will amount to $100,000 a year. Minus your expenses and taxes, that's a living for most folks.

Nice!

I probably spend $1,000 to $1,500 a year on books. I don't think the average person does that, but I hope some of my readers would spend some of their book money on my novels.

But do I have anywhere near 1,000 True Fans?

Let's see. As I write this I have 559 Facebook friends, 161 Fans on my FB Fan Page, 223 Followers on Twitter, and 69 Friends on Goodreads (although I'm sure a lot of those are duplicates), so, in theory, I'm nearing the 1,000 goal. But here's a question: Are they True Fans by definition? Do they each buy $100 worth of my product each year?

Well, no. Not all the friends I've mentioned above care that I write novels. Some are chums from long-ago school days. Some are extended family members I barely know. Some are friends or relatives of my friends. Besides that, I don't have $100 worth of product to sell to my True Fans, even if they each paid into my wild fantasy of making a living from writing. I have much work to do to create product for fans, and to make alternative and derivitive works available to my True Fans.

Kelly mentions that once you've found your 1,000 True Fans, you need to nurture them. You have to maintain direct contact with them. Technology makes this possible. Tweets and blogs and emails and Facebook help a great deal.

I still have a long way to go to achieve a fandom of 1,000 True Fans, but I hope I'm on my way.

Oh, and did you know WD-40 can be used to untangle jewelry chains?

"Be Prepared" is not just for Boy Scouts

by Marsha Ward

I have to make this quick, as I have a class at 2 p.m., but I wanted to pop in here from my retreat to urge writers and other artisans to always be prepared to make a sale.

I'm at a retreat for members of TOPS - Take Off Pounds Sensibly - and for talent night, I asked if I could do a reading from one of my novels. The director said yes, and since I had copies in my car, I was able to find an appropriate passage to read.

I always carry copies of my books, but I wish I'd brought more. Although I hadn't intended to sell books here, all of them are gone!

Be Prepared!

Technology is Awesome!

by Marsha Ward

When I read about Robyn's book trailer, then went to see it, I was awestruck at her accomplishment and thought I should go and do likewise - someday. I put the notion of doing a couple of trailers for my novels into the overflowing "to-do someday" section of my brain. Then I set out to find the Movie Maker on my computer so I'd be ready for "someday."

At first I couldn't find it. That must have triggered my "By dang! I'm going to do this now" contrariness quirk, so when I discovered that the software was indeed residing on my 'puter, I launched into a two-day stint of creativity.

Since I had some people check out my first efforts to portray The Man from Shenandoah on electronic video and got good suggestions to implement, and since my second version wasn't quite perfect either, I can't direct you to the exact location of my fledgling book trailer today. However, once I take my handy flash drive into town tomorrow and use my laptop at a free broadband hotspot so the upload doesn't take an hour like today's did, I'll come back here and add the address for youTube.

Besides, youTube is undergoing a scheduled maintenance.

--->youTube address for the Book Trailer is right here<---

In the meantime, let me tell you a bit of how I'm feeling in the aftermath of this outpouring of adrenaline.

I searched for the perfect words, the perfect music, the perfect images to convey the essence of The Man from Shenandoah. In all humility, I had help. This whole Internet thing--the ability to search a myriad of places for resources, the miracle of youTube and similar sites--is simply amazing. I must acknowledge, as well, that as I progressed through this process I had heavenly help. My heart is full of gratitude for the tender mercies I've received in my quest to do the best job I could.

When I began, I found a bunch of pictures that I thought would help sell my book. One by one I pared them out of the film. Instead, I used mostly titles set against a rich almost-maroon background that echoes the book cover. Review quotes are on a color that picks up the grays in the cover. Perfect grace brought me the image of a young red-headed pioneer woman in a red dress.

The first music didn't work for me. Then I found a piece that is lilting, haunting, evocative of the emotions in the novel. When I made my final cut and listened over and over as I watched the images flash by, I was astounded to notice that a certain melodic theme played as the girl stared at me, and it was repeated, more softly, at the sight of the book cover, The Man from Shenandoah himself. I realized that the pizzacato strings under the solo violin and the throbbing *bass viol lines accentuate the fact that these people traveled via animal power, with clip-clopping hooves an ever-present sound. Who would've thunk that a piece by the Baroque master composer Vivaldi would so well suit a tale of distressed Americans on the move to the West?

I didn't.

My soul is soaring.

Edited to add the youTube address.
*Yeah, it might be a cello playing, but my first impression was that it is a string bass, so I wrote it that way.

Marketing Mode

Sorry I didn't post yesterday. I spent the entire day with one goal in mind--get the brochures in the mail by 5:00! You see, I'm in "marketing mode." My middle-grade novel, MAKE ME A HOME (sequel to MAKE ME A MEMORY seen here) comes out in February, four short months away, and as I've learned the not-so-easy way, these pre-publication months can be crucial.

"So what is this brochure about?" I hear you ask.

"Why, thanks for asking," I reply.

These are my "school visit" brochures. I sent out 90 yesterday. Since my children's novels--MAKE ME A MEMORY, and MAKE ME A HOME revolve around the life of a young girl named Allie, whose soldier father is deployed to Iraq, I focused this first round of brochures at "military impacted" schools--schools on or near military bases. I've spoken at several of these schools, and it's a humbling experience to meet these children who are living the life of my character, Allie. I feel such a connection to them and I'm so inspired by their strength. They are the reason I wrote these books.

I'm especially excited about this brochure because I just received the following endorsement:

"MAKE ME A HOME is a great story and truly captures the 'roller coaster' of emotions that a young person might experience during the deployment of a loved one." --Stacye Parry, The Military Child Education Coalition

I was SO EXCITED to receive this endorsement! The MCEC is a wonderful organization dedicated to military children and they are affiliated with every branch of the military. I hope this endorsement will help to open doors for my little story. And this brings me to the next thing on my marketing "to-do" list:

Reviews and endorsements!

I need to coordinate with my publisher to see that ARCs (advance review copies) are sent out to the major reviewers of children's literature--School Library Journal, Booklist, etc. I stand a much better chance of my book landing in a school library and then a child's hands if it is first reviewed in one of these journals.

Next, on to the local media...

"Does it ever end?" I hear you ask.

I hope not!